SchiffGold

 

Web Design | MoGraph | Marketing

SchiffGold is constantly updating their website and information to stay ahead of their competition. As a leading resource within the precious metals sector, their reputation and image is of the upmost importance. I currently handle all web and design related tasks as well as various video/motion design projects throughout the year.

 
 
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CHALLENGE:

Peter Schiff (SchiffGold Founder) has a massive following within the precious metals market. His target demographic has an age range between 45-65 and require a more corporate, financial aesthetic. The constant challenge is staying within the realm of our competitors but also pushing the design limits to stay ahead of the pack.

 
 
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Schiff Tag Intro 2.gif
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SOLUTIONS:

Consistency is key. We lean towards more conservative designs and ensure the user experience is familiar and intuitive at all times. As we introduce new material, pages, and videos, we are always maintaining key elements of our brand. This has shown us increased numbers in traffic, engagement, as well as the introduction of a younger audience.

 
 
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